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Better Skin for Men

By on July 31, 2011

Metro-sexual or not, men care about their appearance just as much as the ladies. And the recently launched, skin care line by Smooth Skin 
Company in New York City is helping brothers (and sisters) give good face!

Company founder, Stanford Smith says his 20 years in the make-up and skin care industry prompted him to develop skin care products to  fill  “a void” he saw for men of color and others. That’s when his popular 3-step regimen was born. The three essential steps are 1. Wash 2. Tone and 3. Moisturize. All three steps are infused with multitasking formulations that address all your skincare needs from anti-aging, dryness, ingrown-hairs, razor bumps, and controlling oil. The line has a high concentration of antioxidants, essential oils, and vitamins with fewer to no parabens, sulfates, synthetic dyes or synthetic fragrances.

“I don’t think most men are taught how to take care of their skin. I consider myself a teacher and I wanted to help people take better care of their skin. That’s why I worked with several chemists in order to get the right balance so that clients could see it really works. And it does.”

Stanford also believes there are things we can do to protect our skin every day, like men who wear hats and baseball caps should be
certain to keep them clean, the sweat and dirt can create inflammation. He also shares “everyone needs a skin care regimen; taking care of your skin should not be an afterthought.” And finally, Stanford says “people should take a look at their pillow cases and toss them when they’ve gotten stained and invest in hypoallergenic products.”

With the recent launch, response to his products has been very good. Coverage in Juicy and Ebony magazines as well as the competitive pricing, $25 for the starter set has worked to boost the brand to the mainstream.  You can buy products via the company website at thesmoothskincompany.com but customers can also e-mail Mr. Smith with skin care questions and likely get a direct response. How is that for customer service?

Better skin for men is available in three easy steps compliments of Smooth Skin Company.


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    January 22, 2015 at 9:38 am

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  2. Chuck Roberts

    August 1, 2011 at 11:15 am

    Stanford gets it and we love the way he is able to share what he knows about skincare with all of us. Stanford, thank you for sharing your secrets and for your great products that I use everyday. Peace, Chuck

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