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Twitter 2.0

By on December 9, 2011

Twitter has redesigned its micro-blogging service giving companies a greater presence on its network. But there’s something for you too.


  • The Timeline now sits on the right side of the screen with your Followers and Follow suggestions now on the left
  • Using the iPhone version, sweeping your finger up on the “Me” icon will display your Direct Messages. Sweeping left displays all of your Twitter accounts allowing you to switch between them
  • Mobile versions have a search box that now appears at the top of the “Connect” and “Discover” tabs making it easier find what you’re looking for

And according to a spokesperson, Twitter 2.0 is now a more  “compelling destination” for brands. The firm depends on its relationship with advertisers because the main source of revenue is “promoted” tweets, accounts and trends sold for cash. Did you know that? Even industry insiders have warned that the company must be careful not to “compromise users’ experience”.

A spokeswoman for Twitter said the main goal of the revamp was to make the service more simple and easy to use, rather than to focus on brands. “If users don’t want to see a brand’s page, then they can just not visit it,” said Rachel Bremer. “Brand pages” will bring Twitter to the same playground as Facebook and Google+ who have similar features.

A new “discover” feature highlights content from Twitter based on a user’s interests and location, an enhancement of the site’s existing hashtag system. “We’ve simplified the design to make it easier than ever to follow what you care about, connect with others and discover something new,” the company said in a blog post. “You’ll see this new design both on Twitter.com and mobile phones, so that you’ll have a familiar experience anytime, anywhere.”



Several brands have partnered with Twitter for the launch including Coca-Cola, Disney, Nike and McDonald’s. The redesign gives added customization for companies and the ability to show embedded multimedia. So there you have it, Twitter 2.0 now comes with added simplicity, new design, and more advertising.

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