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Americans Eating Healthier & Cooking More

By on April 16, 2012

Americans are eating out less, cooking more often, experimenting with food and saving more money and eating healthier, according to a consumer survey.

The DuPont Teflon Be Cook Aware consumer survey of 1,000 U.S. adults, conducted  by TNS in March, indicated 37% reported they were cooking more often and 23% said they were eating more  natural or organic foods. This is a significant self-report as it could indicate that when considering household economics and food shopping, eating healthier and at home can still win out over fast food.

“Societal and economic shifts such as the fluctuating economy, combined with  evolving national demographics and the introduction of new nutritional  guidelines, are likely to have heightened people’s awareness of the need to  evolve eating and cooking behavior,” Christa Kaiser, global business segment  manager for Teflon non-stick coatings systems, said in a statement. “Consumers  are living smarter and healthier, and having more fun in the process.”

A whopping 73% surveyed named price as a factor they consider more frequently  when shopping, 48% said they were paying more attention to ingredients  and 46% said they were paying more attention to nutritional information. For a nation with a raging obesity epidemic this is great news for the public health and medical community as well.

When it comes to food choices, 52% put fresh ingredients at the top of  the list of what’s important to them when buying food and 49% said they  wanted less fat. And 44% said they preferred less sugar and less salt. If these findings continue, we may be a nation of former fatties.


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