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Americans Eating Healthier & Cooking More
The DuPont Teflon Be Cook Aware consumer survey of 1,000 U.S. adults, conducted by TNS in March, indicated 37% reported they were cooking more often and 23% said they were eating more natural or organic foods. This is a significant self-report as it could indicate that when considering household economics and food shopping, eating healthier and at home can still win out over fast food.
“Societal and economic shifts such as the fluctuating economy, combined with evolving national demographics and the introduction of new nutritional guidelines, are likely to have heightened people’s awareness of the need to evolve eating and cooking behavior,” Christa Kaiser, global business segment manager for Teflon non-stick coatings systems, said in a statement. “Consumers are living smarter and healthier, and having more fun in the process.”
A whopping 73% surveyed named price as a factor they consider more frequently when shopping, 48% said they were paying more attention to ingredients and 46% said they were paying more attention to nutritional information. For a nation with a raging obesity epidemic this is great news for the public health and medical community as well.
When it comes to food choices, 52% put fresh ingredients at the top of the list of what’s important to them when buying food and 49% said they wanted less fat. And 44% said they preferred less sugar and less salt. If these findings continue, we may be a nation of former fatties.