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Something to Tweet About
Twitter users had an overall positive view of the Affordable Care Act’s state-based health insurance exchange websites and a largely negative view of the federally run exchange website during the first month of open enrollment.
Twitter has launched a revolution in communications. With hundreds of millions of tweets sent every day, it has become an important platform for sharing news, ideas, and opinion.
Researchers have begun using Twitter to take the pulse of large groups of people on a variety of topics. Initial analyses, such as tracking flu infections and predicting election outcomes, show intriguing results. As with any public opinion research, this new approach has limitations, but it also allows for immediate access to a tremendous quantity of publicly available data.
Given Twitter’s growing importance in the national dialogue, the California HealthCare Foundation (CHCF) has been monitoring it to track public perception of the launch of the ACA’s online marketplaces. Using analytic tools from Topsy, a San Francisco company that indexes, analyzes, and ranks social media content and trends, CHCF is mining hundreds of millions of posts — including tweets, links, images, videos, pins, and other content.
OBSERVATION: Celebrities who tweet about Obamacare reach millions of people.
Below are the five celebrities who were most frequently retweeted when they used #getcovered, the hashtag used by Enroll America and the White House. Their six tweets with this hashtag potentially reached more than 80,612,387 individuals.
- Lady Gaga (40 million followers, 14.9K retweets)
- Nina Dobrev (4 million followers, 1.4K retweets)
- Pharrell Williams (2 million followers, 1.3K retweets)
- John Legend (4 million followers, 982 retweets)
- Emily VanCamp (320K followers, 499 retweets)
Read the full story here: http://www.chcf.org/programs/healthreform/aca140#ixzz2klgKdQQ